4/25/2024 - By Harrell's

Lakeland, Florida — Harrell's, in collaboration with 3BarBio, is thrilled to announce the launch of Azo Root™, a revolutionary product set to transform plant health and root development across a range of agricultural and horticultural applications. Designed with innovative Live-Microbe® packaging, Azo Root ensures the delivery of live, high-concentration Azospirillum brasilense microbes directly to plant roots, promoting better growth, faster recovery, and greater stress resistance. 

Azo Root's ground-breaking formula addresses traditional challenges in microbial product efficacy by maintaining the viability of its beneficial bacteria from production through to application. This breakthrough resolves longstanding issues such as poor survival rates in transit, ensuring that users receive a potent and effective product. 

Initial trials conducted by Harrell's, including rigorous testing at Virginia Tech with Dr. Xunzhong Zhang, have demonstrated significant improvements in turfgrass root health under stress conditions. These include increased root length, volume, and overall biomass, showcasing Azo Root's ability to enhance plant resilience and nutritional efficiency effectively. 

"With Azo Root, we're not just selling a product; we're offering a cornerstone for advanced root health programs," said Dr. Paul Giordano from Harrell’s. "Our trials on golf courses and in nursery settings have consistently shown that Azo Root outperforms standard treatments, making it an essential addition for anyone looking to boost plant vitality and growth." 

Azo Root is now available exclusively through Harrell's and can be seamlessly integrated into existing soil management and spray programs due to its extensive compatibility with other products. For questions, or to order Azo Root, reach out to your Harrell’s rep or find your rep at www.harrells.com/sales. 

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About Harrell's®: In addition to being the nation’s largest distributor of branded fungicides, herbicides, and insecticides, Harrell’s produces top-quality, custom-blended fertilizers, specialty liquids, and wetting agents. Harrell’s guarantees stringent quality control procedures, tight manufacturing specifications, and careful selection of raw materials for each product that carries the Harrell’s name. The company is also the owner, world-class formulator, and sole US distributor of POLYON controlled-release fertilizer®, the industry’s superior controlled-release fertilizer technology.  

For more information about Harrell’s, including its core values to serve, honor, and glorify God, take care of people, and grow in financial strength, visit www.Harrells.com. 

About 3BarBio 3Bar Bio is a biotechnology firm dedicated to developing biological products that support sustainable agriculture practices. Their patented technologies focus on maximizing the efficacy and reliability of beneficial microbes. 

Founded in 2013 by CEO Bruce Caldwell, 3BarBio offers increased profitability to discovery companies and distributors by guaranteeing viable microbes and creating a smarter supply chain. 3Bar addresses the major hurdle to further adoption of biologics by designing innovative packaging to deliver viable microbes to the ag market. With its proprietary Design. Develop. Deliver. process, 3Bar delivers on demand for partners around the world.