7/5/2011 - By Harrell's

Lakeland, Florida, July 5, 2011 - Harrell’s, manufacturer and supplier of performance-based turf and ornamental products, promotes two experienced managers to better serve its golf, professional landscape and lawncare operator customers.

Matt Shook has assumed new responsibilities for landscape and lawncare and Greg Nicoll expands his role to better serve the golf industry. “Each market has their own distinct set of needs; in order to satisfy them completely we felt it was necessary to dedicate more resources,” says Jack Harrell, Jr., Chairman and CEO. “Matt and Greg, along with their teams, are well equipped to surpass the needs of their respective markets.”

Matt has been with Harrell’s for over 18 years and brings extensive turf and ornamental experience.  Matt and his team are ready to partner with professional landscape and lawncare customers, providing them with products that help them protect their profits and the environment all while maintaining customer satisfaction and retention.  “That’s a tall order, but we have the products, people and resources in place to help our landscape and lawncare customers succeed”, offers Matt Shook.

Greg has devoted his entire career to the golf industry; 19 years as a GCSAA member, 14 years working as a superintendent or director of grounds at public and private clubs, and several years in corporate sales and marketing. Greg now heads up Harrell’s Golf Division.  Superintendents can expect Greg and his team to bring them proven, results-driven solutions that improve the course’s overall health, appearance and playability. “Our focus is solution based; developing partnerships with superintendents so they can meet owners’ and golfers’ expectations, economically, environmentally, and agronomically,” says Greg Nicoll.

In addition to being one of the nation’s largest distributors of branded fungicides, herbicides and insecticides, Harrell’s produces top-quality, custom blended fertilizers, specialty liquids, and wetting agents for the golf course, sports turf, landscape management, and horticulture industries. Harrell’s guarantees stringent quality control procedures, tight manufacturing specifications and careful selection of raw materials for each product that carries the Harrell’s name.  They are also the exclusive eastern formulator and a leading world distributor of POLYON®, the industry’s superior controlled-release fertilizer technology.  www.harrells.com

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