Harrell's Announces 2024 Sales Professional of the Year and Rookie of the Year Awards

We are pleased to announce Adam Wright of the Turf Florida team, as our 2024 Sales Professional of the Year. The Sales Professional of the Year (SPOTY) is the most prestigious award a Territory Manager can receive at Harrell’s.
The criteria to receive the award come from 15 separately evaluated categories, including sales performance, application of Harrell’s Core Values (Serve, Honor, and Glorify God, Take Care of People, and Grow our Financial Strength), and demonstration of Harrell’s Four Pillars (Humility, Gratitude, Intentionality, and Accountability). On December 10th, 2024, at Harrell’s National Sales Meeting, President & CEO Jack Harrell, III announced Adam Wright of Florida as Harrell’s 2024 Salesperson of the Year.
Adam Wright joined the Harrell’s family and the Turf Florida team 13 years ago and from day one, he has worked with others in mind and built his credibility as a dependable leader and partner. His customers look to him for his wealth of knowledge in the turf space and see that he 100% backs all the products and recommendations that he makes, giving his customers peace of mind knowing they are getting what they need. Adam was nominated for the award this year by Adam Ellison, Sales Director of Turf Florida.
“Adam exemplifies Harrell’s core values and demonstrates all our Four Pillars as an exceptional employee-owner. He builds up our team, he coaches from the field, and he leads by example. Adam’s insatiable desire to win is contagious and his leadership skills make our entire team better. His growth this year is impressive and well-deserved. Not to mention, each year he continues to add customers and treats every interaction with the same enthusiasm. He is a phenomenal colleague, an exceptional mentor, and a great friend,” said Adam (Ellison).

Congratulations are also extended to nine additional nominees for the Salesperson of the Year award:
• Andrew Cain – Turf West
• Chad Lamantia – Turf Mid-Atlantic
• Jason Funderburg – Turf Midwest
• Kendall Wiley – Turf South Central
• Mark Clikas – Hort South
• Mark Stovall – Turf Coastal Plains
• Matt Schrader – Turf Southeast
• Solomon Aydani – Hort North
• Tom Hoffer – Turf Northeast
Harrell’s 2024 Rookie of the Year Award
In addition to Salesperson of the Year, we recognize one new salesperson as the Rookie of the Year and announces this annually. To be eligible for Rookie of the Year, Harrell’s Territory Managers must be employed for less than two years and demonstrate performance above and beyond expectations. This year, the Rookie of the Year award was presented to Tyler Johanson.
Tyler started at Harrell’s in August of 2023. Since joining the team, he has not only adapted to his role but become a profound member of the North Florida and now Southeast Georgia superintendent network, providing services and technical expertise to his growing customer base. He is hard at work establishing his own territory and still goes out of his way to guide newly onboarded 2024 reps. Tyler was nominated for the award by Adam Ellison, Sales Director of Turf Florida.
“His selflessness is contagious as he encourages all of us to put others first. He is available for ride-alongs and weekly calls and provides fresh advice for new reps that joined shortly after him in 2023. His professionalism coupled with his humility and grace put him in a position to serve his customers and proudly support Harrell’s and all our employee-owners,” said Adam.

Congratulations are also extended to the five additional nominees for Rookie of the Year:
• Drew Goehler – Turf Mid-Atlantic
• Jeremy Wade – Turf Southeast
• Juan Loarca – Hort West
• Nick Wilson – Turf Coastal Plains
• Tom Lopez – Turf Northeast
About Harrell’s, LLC- In addition to being the nation’s largest distributor of branded fungicides, herbicides, and insecticides, Harrell’s produces top-quality, custom-blended fertilizers, specialty liquids, and wetting agents. Harrell’s guarantees stringent quality control procedures, tight manufacturing specifications, and careful selection of raw materials for each product that carries the Harrell’s name. Additionally, Harrell’s is proud to be the exclusive United States owner, formulator, and distributor of all POLYON® branded products.
For more information about Harrell’s, including the company’s core values to serve, honor, and glorify God, take care of people, and grow in financial strength, visit www.harrells.com.