1/27/2025 - By Dr. Jeff Atkinson



In Episode #54 the TurPh.Dudes are joined by Josh Wise and Chris McCrory.  Josh is the Founder and Chief Executive Officer of GrassRoots Tree and Turf Care, Chris serves as the Franchise Field Coach for all current and new GrassRoots franchise locations.  GrassRoots is a service-focused lawn care company with locations throughout the Southeastern United States.  In this episode, we talk about what it takes to become an entrepreneur, scale a business, and how POLYON® controlled-release fertilizer has helped to improve the GrassRoots customer experience.

Contact Information for GrassRoots:

Business Website: https://grassrootsturf.com/

Franchise Opportunities: https://grassrootsturf.com/franchise/

More About TurPh.Dudes:

Thank you for joining us for this episode of the TurPh.Dudes podcast brought to you by Harrell's. Our TurPh.Dudes are reaching out to industry leaders and game-changers to discuss what they’re seeing out there. Topics focus on turf health, nutrition, control solutions, and the latest in academic research. TurPh.Dudes episodes are released periodically and you can subscribe to us on iTunes and Google Podcast or tune in directly here at www.harrells.com. Send us your questions @turphdudes on Twitter or by email at turphdudes@harrells.com.

About Dr. Jeff Atkinson
Dr. Jeff Atkinson serves as Harrell’s Director of Agronomy for the Northern United States. In this role, Dr. Atkinson is responsible for the testing and development of proprietary products to expand Harrell’s portfolio and to provide technical support to our sales representatives and customers. Dr. Atkinson has experience in research and development across several disciplines of golf course agronomics. His work can be found in both industry and peer-reviewed journals. Dr. Atkinson has worked in the turf industry for 15 years and holds a bachelors, masters, and doctorate degree from Clemson University. His graduate research focused on the physiological effects of shade on putting green turf, herbicide efficacy and turfgrass tolerance, and biology of invasive species.