12/13/2021

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As we close out 2021 and look forward to 2022, the golf industry has recovered remarkably well from the effects of the worldwide pandemic that began in 2019. Many companies associated with the golf industry saw a remarkable year of growth in 2021. The upward trend in public demand for golf from all demographics as an alternative recreation activity has increased exponentially over the last twelve months. With the golf industry still looking to surge in 2022, the future trend of hiring and retaining good employees will be on the forefront of everyone’s strategy associated with the industry.

Labor

There have been many challenges coming out of the pandemic associated with hiring and keeping employed labor forces for the golf industry. The entry level wages of perspective employees for the hospitality trade across the United States have risen over seventeen percent, just since this past March. As witnessed across all industries, as well as the golf industry, there are several trends in hiring new employees. Including:

• Signing bonuses
• Receiving a paycheck after your first week of work, and
• Revamped educational opportunities and training while on the job

These changes, among many others, will need to be implemented for companies to retain talented employees within their own business unit. The trends for every industry in 2022 including the golf industry, will be figuring out ways to accommodate hybrid type work schedules for their employees, and to be flexible in personnel time off and personal investment schedules. Another trend in 2022 for the golf industry regarding labor will be adding a robust continuing education program that allows the employee to develop additional skills related to the job, simultaneously while being employed.

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Countering Issues

As these unprecedented labor issues continue to rise for the golf industry, the Harrell’s Company is equipped and set up to meet the challenges now and in the future. Harrell’s is on the cutting edge of education and technology, supported by Four full time Ph.D’s, and several highly qualified experts/consultants available anytime for industry related questions. In addition, the support staff for Harrell’s is second to none in the industry. Every single support staff position from delivery drivers to upper management are all pulling in the same direction as a team. This philosophy is ingrained in every single employee owner and is part of the culture of Harrell’s, from the company’s inception eighty years ago.

The core values of Harrell’s are to serve, honor and glorify God, to always take care of people, and to grow in our financial strength. These values develop a work atmosphere that is competitive and cooperative at the same time. Lastly Harrell’s is an employee-owned company, which enables every employee to directly contribute to the overall success of the company and truly be made a member of the Harrell's family.

As the future unfolds for the golf market, labor issues will continue to be on the forefront of all agendas in 2022. Harrell’s is equipped to take those challenges head on with a strategic action plan that sets us apart from the competition.

Reference: What’s Happening on the Labor Front: Tyler Bloom, Golf Industry Magazine